Rules of the studio:
1) Use your hands. If you must use digital tools, aim to reflect the physical world as closely as possible.
2[or 1.b]) ALWAYS use real photos or present on a white/grey background (NEVER stock photos of paper, mockups etc.).
3) Type is always black and white, and one of the 5 studio typefaces:
4) Show your work - leave traces of your humanity.
5.a) K.I.S.S. - Strip away anything non-essential (no guff). A concept should excite you without adding to it.
5.b) No ornamentation. Never (ever) use drop shadows or effects on typography or images. If you have to resort to using drop-shadows your layout sucks.
6) Tidy your bench - put tools/books/resources away as you finish with them.
7) Always have a pen/pencil and notebook on hand.
8) Diagnose before you prescribe. DO NOT skip conceptualising or make arbitrary decisions - there’s no rush.
9) It’s ok to like an idea and leave it for someone else.
10) Prioritise sleep.
11) ‘[Own nothing] you do not know to be useful or believe to be beautiful’. - William Morris
12) Don’t feed the trolls - spend more time in the real world than you do online.
13) Give away (most of) your secrets.
Fewer words.
