Resolution Kindness' logo
Resolution Kindness

Resolution Kindness is a non-profit developing kindness in students, governments and businesses through continued character development.

Josiah Goldsmith worked with Resolution Kindness' team to develop a brand identity suitable for two target audiences; namely schools and corporations. This identity needed to be playful enough to appeal to a younger demographic, but versatile enough to be applied to professional letterheads, business cards, and other more corporate touchpoints.

Resolution Kindness logo

The primary wordmark is implemented as white on black, black on Resolution Kindness' green, or black on white.

Resolution Kindness' logo

Resolution Kindness' wordmark was condensed to make an RK monogram for smaller applications. 'RK' is a term used regularly both internally and externally as an abbreviation of 'Resolution Kindness'; the monogram reinforces and officiates this verbiage.

A mockup of Resolution Kindness' instagram

Yellow-orange is another core colour within RK's brand, communicating warmth, welcoming, and friendliness.

Abril Display type specimenIndescript Script type specimenModular Houseplant type specimenA vintage type specimen for DidotA vintage newspaper ad for 'Lachaume' flowers in Paris

Inspiration for Resolution Kindness' logo was found in a 19th century type specimen (from Bodoni's specimen book) and an undated print advertisement for Lachaume, Paris (courtesy of la Musée de l'Imprimerie et de la Communication Graphique).

These examples walk the line between corporate and creative, and served as inspiration for the lettering used in Resolution Kindness' logo.

A mockup of Resolution Kindness' brand guidelinesA mockup of Resolution Kindness' brand guidelinesA mockup of Resolution Kindness' brand guidelines

Abril Display, designed by José Scaglione and Veronika Burian of TypeTogether, is used for headings throughout Resolution Kindness' system, set in italics to continue the diagonal form set out by the logo.

A new typeface, Indescript Script, was developed for Resolution Kindness' accent typography (for example their tagline) drawing inspiration from the Palmer method of handwriting taught in schools in the late 19th century. Austin Palmer designed the self-named cursive hand as a simplified version of Spencerian. Following in the same vein, Josiah designed Indescript Script as a simplified, quirky alternative to Spencerian lettering.

For clarity and in order to ground the playfulness of Resolution Kindness' typography system, Modular Houseplant (designed in 2021 by Josiah Goldsmith) is implemented as the body and footnote font within the system.

Resolution Kindness' logo

Black on white is an essential colour scheme to Resolution Kindness, as much of Resolution Kindness' print material is printed by office-quality printers.

Brand guidelines were produced as a booklet to be printed and distributed throughout the Resolution Kindness offices. The brand guidelines ensure the integrity of the brand is maintained through easy-to-follow instruction, from logo best practices to stock-photography guidelines.