Inspiration was drawn from luxury houses such as Hermēs (the apostrophe is the Hermēs accent rotated 90°) and the idea for the umbrella came from looking down at a Moka pot (the two top-views strike a startling resemblance). Colours, fonts, etc. have been kept very simple in order to highlight the core concepts of the brand identity, and so as to not detract from the artwork on the coffee bean bags or luxury merchandise.

June's is a high-end coffee reseller based in Adelaide, Australia. Living by the motto 'Exceptional Coffee Only', we set out to design a logo (and essential brand identity materials) that's simultaneously luxurious and approachable.