Joe - Designer, Artist, Genius(?)

Handmade branding, design and artwork for boutique-to-big-name brands in the fashion & lifestyle space.

Josiah Goldsmith crafts hip high-end-DIY brand identities, from naming to clothes tags and everything in between, with a focus on the fashion & lifestyle sector (yes, that includes cafes).
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Illustration of a mirror leaning against an invisible wall

Alls Cafe Brand Environment Art Embroidery Design

Branding and commissioned artwork for Alls, Busan (S. Korea)

Holywater NYC - James Coffman collab Environment Illustration

A collaboration between Josiah Goldsmith and James Coffman on a flag design for a popular NYC bar

Hype-Culture Handbag Art

One-of-one handmade piece - leather, recycled skateboard, and brass

안용 (안녕)Logo

Minhwa logo, depicting a Korean dragon

Japanese Album Art Illustration Merch Album Art

Album artwork, depicting a mythical Japanese spirit battling a common stag

Matilda's Brand Environment Merch Logo

Brand identity and environmental design for Matilda's, a historic salt-of-the-earth dining establishment in New South Wales

Hype-Culture Clutch Art

One-of-one handmade piece - leather, recycled skateboard, and steel

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Hello, my name is Art

Exhibition piece - oil pastel, paint marker and biro on bristol board

Skull Garden Embroidery Design

One-of-one hand-embroidered piece

HaeTae Logo Logo

HaeTae logo, depicting a mythical Korean beast

June's Logo Brand

Logo design for June's, a high-end coffee reseller based in Adelaide, Australia

Resolution Kindness Brand Typeface Web Logo

Branding, strategy, and logo for Resolution Kindness, a non-profit developing kindness in students, governments and businesses through continued character development

Hughes & Co.Brand Merch Illustration Logo

Branding and logo services for Hughes & Co., a hip high-end cutting studio in Melbourne, Australia